One of the definitions of insanity was coined by Albert Einstein when he said: "Insanity is doing the same thing over and over again, and expecting a different result". So it is not unusual for me to think of this term of insanity when I look at the most Personal Training Businesses in the fitness industry. In the infancy of this personal trainer profession, body builders or "gym rats" would double as fitness center trainers and teach others what has worked for them.
Obviously the training was geared towards building muscle and getting as big as one could. Over the years, as the personal trainer began to evolve into a more skilled and educated fitness professional, many of the old ways remained in their practice. One of the most obvious observations of this is the idea of training individual clients one on one. As a business model, this form of training is absurd.
It is impossible to build a business, and your business income, if you are simply trading time for money. Once you run out of time in a day, you also run out of money. Not only is this a poor business model, but there also is no other form of training that is conducted one on one.
Karate instructors give the best example of this. Walk into any Karate studio and you will see clients at different skill levels training together rather than individually. One instructor is able to lead and teach the entire group and still provide as much individual attention that is needed by his students.
So, why is it that personal trainers continue to train their clients individually rather than in small groups? That answer may lie in the second observation of most personal training businesses. Most individuals who decide to take the career path as a personal trainer in the fitness industry, they do so because of their passion for fitness, health and teaching others. Their "inspiration" is most likely not the love of running a business. When they go through their certification program they are taught about mainly about exercise physiology, exercise program development, cardiorespiratory conditioning, resistance training etc.
They are taught very little, if any, about "the business of fitness". If anything they are taught the difference between a corporation and a limited liability company and what forms they may need o start a personal training fitness business. Personal trainers never receive the proper training on how to successfully run and build their fitness business. They do not learn what it takes to dramatically increase their personal training fitness business and their income.
So what do they do? They enter the cycle of insanity. They look around at what all of the other personal trainers are doing and they do the same. And when they compare their skills to that of the trainers around them and realize that they are more educated, more talented and have more drive than most of the others they can't understand why they are not more successful.
This becomes especially true when the see a personal trainer who they believe has less skill who is always seems to have more clients and is making a better income. And what do they do then? They put out more of the same advertising, offer more of the same "specials" in an attempt to attract more clients, and they continue to get more of the same results. INSANITY ! Well, luckily, there is a better way. There is business training designed specifically for personal trainers and the fitness industry that has been proven successful by some of the best in the business. There are training programs available to teach personal trainers how to dramatically increase their fitness business and their income.
There is a company that specializes in teaching the "business of fitness". The company is The Next Level Fitness Solutions and their business of fitness training programs are GUARANTEED to teach you to how to run and build an incredibly successful and profitable personal training fitness business. To stop the insanity you've been a part of and start learning the right way to dramatically increase your fitness business and your income, visit The Next Level Fitness Solutions today. The guarantee that comes with all of their programs insures that you have nothing to lose and everything to gain.
Darrin Nicoli, founder and director of The Next Level Fitness Solutions and Fit Body Boot Camps, has 13 years of real world experience as a sought after business consultant and is certified as a personal trainer and nutrition specialist. Darrin combined all of his skill and knowledge of business building and the fitness industry to create cutting edge, comprehensive training programs on the business of fitness. These programs are unlike the cookie-cutter fitness training programs you see available on the market today. This is immediately evident when you visit The Next Level Fitness Solutions web site and you are not bombarded with all of the look-alike sales pitches you get on other sites.
Everything is straight forward and informative. If you want real training instead of another fluff program. If you want useful information instead of a lot of filler. If you want to legitimately and dramatically increase your personal training fitness business AND your income, you owe it to yourself to at least see what The Next Level Fitness Solutions can do for you. Then the choice is yours; continue with the insanity of doing things the same way and continuously getting the same results, or take your fitness business to The Next Level.